Altius VA Ltd assignment Example | Topics and Well Written Essays - 1250 words

Altius VA Ltd - Assignment Example These tasks should be delegated to well-trained people who are fully aware of the long and short term objectives of the company. Training staff as well as delegating marketing duties in tandem with the laid down strategies enables working towards achieving them. Therefore, a marketing strategy is aimed at ensuring that a company is able to concentrate its resources towards the very important aspects of its core functioning; thus, minimizing wastage (Blythe 2006). Resources are always scarce; hence the need utilize them in a manner that ensures they are preserved for future use. A company must also ensure that the cost of production is kept at a minimum; while at the same time ensuring that it is making profits. Therefore, this paper will look at the marketing strategies that Altius VA Ltd need to better their business. Discussion The Altius Brand Strategic Analysis and Vision for the Compliance Software Altius VA Ltd is a vendor assessment company that keeps tabs of products from the said vendors and ensures that they meet the required standards as dictated by the different clients. This is attributed to the fact that it is always imperative for anything sold in the market to consumers to meet the laid down regulations and standards. As they have clearly stated in their website, â€Å"they believe that both clients and vendors have the right to expect a robust, fair and consistent assessment service, backed up by great customer support† (Altius 2013). They have taken the responsibility of ensuring that both the stakeholders get fair treatment as well as what they deserve out of any transaction or undertaking within the market setting. Without a brand name, Altius VA Ltd has made great strides in ensuring that their compliance software referred to as Supplier Assessment and Management System (SAMS) by their customers is well marketed in their website From their websites, they have shown and advertised to the vendors why they should be part of the Altius V A Ltd family. The benefits listed include: saving time and resources such as money, reducing duplication, aiming higher, among others (Altius 2013). These are straight to the point objectives that Altius endeavours to provide to their member vendors at all times and cost. The advantage of these to the vendors is that it helps in reducing the cost they would have incurred in performing the stated functions for themselves. By evaluating and analyzing the above advertisements on the Altius VA Ltd website, they have gone a long way in ensuring that the targeted stakeholders join them when fully aware of what they are, or could be drawing themselves into (Kelley & Jugenheimer 2009). Therefore, the vendors have an opportunity to make a decision for themselves to either be part of Altius VA Ltd or not. Altius VA Ltd services Altius VA Ltd has provided in their website what they do and how they are capable of helping both the vendors and clients. The vendors are assessed while the clients g et consultation services. This is a well-developed plan that attracts stakeholders as it indicates the need to join, and the efficiency that comes with receiving the services of Altius VA Ltd. SWOT analysis, for example, brings out how an organization can get to use the analysis of its strengths, weaknesses, opportunities and threats

NEGOTIATION AND CONFLICT RESOLUTION Essay Example | Topics and Well Written Essays - 750 words

NEGOTIATION AND CONFLICT RESOLUTION - Essay Example This strategy will look useful when it is evident to one party that there are specific laws regarding the matter. In addition, it is clear that the other party is not willing to accommodate the interests of the party. Thus, if it is seen that the cost and time involved in litigation are worth putting in considering the issue, the party may resort to litigation. For example, a serious breach of contract often calls for litigation in the form of a lawsuit. On the other hand, mediation is rather voluntary in nature and hence, it has no binding impact on the parties involved. Mediation requires the help of an impartial third party acceptable to all the parties involved. The benefit is that the decision is quick, and satisfactory to all the parties involved. This helps save cost and time. As is seen, the benefit of mediation is that the parties control the outcome unlike arbitration and litigation. So, it is highly useful in areas like renegotiating the various aspects of an existing agre ement. The fact is that there is no point in dragging such an issue to a court or litigator causing unnecessary delay and complexity. Both the parties fully understand the fact that the interests of the other party should also be accommodated in order to continue the agreement. In such situations, it is seen that the parties will use negotiation as the best strategy. Similarly, it is sometimes necessary to negotiate an agreement when two parties come together to form a new business venture. In such a situation, there is no point in depending on litigation and arbitration. In order to reach a solution which satisfies the interests of all the parties involved, the best strategy adopted is mediation. Arbitration involves solving a dispute with the help of a knowledgeable third party. This is binding on the parties, and most of the time, the decisions will not be reviewed by a court. That means the parties are surrendering their right for resolution through courts when they resort to ar bitration. The bright side of arbitration is that there are no formal pleading rules, and it is easier to communicate industry practices and complex damage models to a knowledgeable arbitrator than to a jury. In addition, it helps save time and cost involved in litigation and consequent appeal. It is seen that arbitration is the most effective strategy when the issues are consumer-related or industry-internal subjects. The mere fact is that when there is a dispute between a business and a consumer, there is no point in resorting to mediation if the parties feel that the interests of the other parties in the dispute do not need to be entertained. In such cases, the issue is better handled by an arbitrator who is knowledgeable in the area. Admittedly, this is useful when the issue can only be solved by a person or a board with knowledge in the industry. 2. I would like to have two-step dispute resolution clauses included in the agreement. It seems necessary to have mediation or negoti ation as the step before arbitration because they are less time consuming and more effective. Also, this gives both the parties a chance to listen to the position of the other party, and may give valuable insight about the weakness in ones own position. Anyway, as Friedland (2007, Ch 7) points out, it is necessary to have negotiation regarding the acceptability of mediators, negotiator, the binding nature